This quote an interview with Kalle Lasn in Satya magazine explains why we here at False Profit feel that participatory marketplace action is so important, and why it can be so very effective to take up the tools of brand and marketing that corporations have spent so much time and energy developing and perfecting. Here’s how we can fight fair on level ground:

[A]fter President Bush got elected, there was a very powerful moment of truth for a lot of us, and many of us felt that all this whining and complaint-based activism we have been involved in for the past many years hasn’t really helped. Out of a feeling of disillusionment Adbusters decided to poke its head outside the old lefty box and come up with new strategies. One of these was this BlackSpot anti-corporation. We decided to launch our own brand. People like [No Logo author] Naomi Klein and other lefties immediately threw cold water on it. They don’t like brands or the marketplace, capitalism or business. But we decided that business is one way to help change the world for the better so we launched this logo and manufactured a pair of sneakers in Portugal at a really excellent factory.

Get your pair today. More details at www.blackspotsneaker.org.